一、作品提交内容及要求：
　　1.车型平台限定：
　　提交的作品需基于车身长度不得小于3500mm，不得大于5400mm。(如果提交作品包含多款乘用车型，满足同平台尺寸变化范围)
　　2.个人介绍：
　　100秒自我介绍MP4视频*1，简历pdf*1。
　　*如有作品集可附带提交(不做强制要求)
　　3.展示板面两张：
　　A3幅面大小[420x297mm]、JPEG格式且分辨率不低于300DPI，排版形式横向排版;
　　内容中必须包含:草图展示，方案前后45度3D渲染效果图各一张，正视图及侧视图的车身布局(Package)一张。
　　*设计作品需体现品牌(品牌选择:荣威，名爵、尚界)作品尺寸需满足以下条件:车身长度不得小于3500mm，不得大于5400mm。
　　*展示板还可以展示:设计理念诠释、车身布局、概念草图、人机工程、细节设计等。(不做强制要求)
　　4.3D数字模型文件
　　可接受的软件格式包括但不限于:Alias、Pro-E、UG、Catia、Maya、3D Max、Rhino,Blender.
　　二、评审维度
　　1、切题性(40%)：作品与主题的契合度及思想深度
　　2、美观创新(35%)：作品的形式与审美表达
　　3、技能潜力(25%)：设计的合理性与未来价值
　　REAL WORLD·SEASON 4
　　Resonance
　　From future-oriented imagination to embracing diverse coexistence,SAIC Design Challenge has always been rooted in the human-centric needs of the real world.Under the theme of Resonance,this competition proposes a new dimension of design:
　　Resonate with the times,responding to the spiritual reflections of the present;
　　Resonate with others,exploring the unique frequencies of every individual;
　　Resonate with oneself,becoming a container for emotional expression.
　　Perceive demands through sensitivity,shape experiences with empathy.Transform automobiles from mere mobility tools into emotional carriers that connect everything in motion.
　　I.Submission Content and Requirements：
　　1.Vehicle Platform Restrictions
　　Submitted works should be based on a vehicle body length of not less than 3500mm and not more than 5400mm.(If multiple passenger vehicle models are included in the submission,they should meet the size variation range of the same platform.)
　　2.Personal Introduction
　　1 MP4 video of self-introduction(100 seconds max)and 1 resume in PDF format.*A portfolio may be submitted as an attachment(not mandatory).
　　3.Two Display Boards
　　Size:A3[420x297mm],format:JPEG,resolution:not less than 300 DPI,layout:horizontal.Mandatory content includes:sketch display,one 3D rendering of the front 45-degree view and one of the rear 45-degree view of the design scheme,and one body layout(Package)of the front view and side view.*The design work must reflect the brand(Brand options:Roewe,MG,SAIC).The vehicle size must meet the following requirements:body length not less than 3500mm and not more than 5400mm.*Additional optional content for display boards:interpretation of design concept,body layout,concept sketches,ergonomics,detailed design,etc.(not mandatory).
　　4.3D Digital Model Files
　　Acceptable software formats include but are not limited to:Alias,Pro-E,UG,Catia,Maya,3D Max,Rhino,Blender.
　　II.Evaluation Dimensions
　　1.Relevance(40%):The degree of fit between the work and the theme,as well as the depth of thinking.2.Aesthetics and Innovation(35%):The form and aesthetic expression of the work.3.Skill Potential(25%):The rationality of the design and its future value.
　　分赛道1：创新融合赛道
　　同频旅程
　　一、参赛方式：
　　以学校为战队向SDC组委会提交申请，每个战队可含多个小组。可小组参赛，可单人成组参赛，每小组不超过4人。不限专业，支持非设计类选手参赛。各战队最终派出1支小组代表学校参加决赛。
　　产出要求：
　　创新融合赛道欢迎具备设计思维的跨学科背景设计师参与，基于赛道命题完成洞察、发散研究、设计收束、成果产出的完整项目流程。小组参赛同样鼓励多样的角色为团队赋能，产出形式不限，以设计思维为底，参赛者可以选择造型设计、服务设计、交互设计、材料设计、系统设计、可视化设计等设计形式完成最终的落地产出。
　　二、作品提交内容及要求：
　　在各学校战队中我们将与校方指导老师共同评选出最佳作品入选上汽设计国际挑战赛闭幕式及颁奖典礼，入选团队需提供：
　　1.(小组)自我介绍：100秒自我介绍MP4视频*1，简历每个成员各一份pdf*1。2.PPT:需包含设计背景、设计内容、设计解析及成果展现3.展板:需包含设计背景、设计意图、设计解析及成果展现4.视频:需清晰体现设计理念、设计语境及设计目标。不超过150秒，不大于2G。5.原型:可互动体验Booth，形式不限。
　　*由于产教融合赛道需要的企业导师资源有限，本届大赛开放两所院校合作席位，请有意向的院校抓紧联系组委会，先到先得
　　Track 1:Innovation Integration Track
　　Harmonized Journey
　　SAIC Design x Xiangdao Chuxing Robotaxi x Universities&Colleges
　　When driving is entrusted to machines,the cabin transforms into a"third space"that empathizes with its occupants.Centered on the core concept of"Synchronization",this track challenges designers to envision a higher state for the future intelligent cockpit:it must evolve beyond merely responding to commands.Instead,it should proactively perceive and resonate with both the passenger's emotional state and the external environment.This achieves a profound harmony between human and vehicle,and between vehicle and surroundings,transforming every journey into a seamless,comfortable,and delightful experience.This year,in collaboration with the mobility service platform EnjoyGo Robotaxi,we initiate a forward-looking discussion on intelligent driving within the context of Level 4(L4)autonomous driving.Diverse perspectives from the fields of design,branding,engineering,and future technology converge and collide here,collectively sketching a new blueprint for the future of intelligent mobility.Entries must demonstrate systemic design thinking,breaking the boundaries between hardware and software to showcase a viable and anticipated vision for shared mobility.We ask participants to present a complete scenario of the"Synchronized"experience.This should depict the full journey from the moment a passenger enters the cabin until they reach their destination,incorporating thoughtful design for the multiple touchpoints encountered throughout the trip.
　　I.Participation Guidelines
　　*Application Method:Participation is organized through School Delegations.Interested institutions must submit their official application to the SDC Organizing Committee.Each School Delegation may sponsor multiple internal project teams.*Team Composition:Project teams may consist of 1 to 4 members.Individual participation is permitted.The track explicitly welcomes interdisciplinary collaboration;students from non-design backgrounds are encouraged to apply.*Finalist Selection:Each School Delegation will nominate one project team to represent it at the final national competition.
　　Project Deliverables&Expectation
　　This track seeks interdisciplinary designers who employ a design thinking methodology to navigate the complete project lifecycle—from initial research and insight generation to concept development and final proposal.Teams are encouraged to embody diverse roles(e.g.,Product Strategist,Experience Designer,Technical Specialist)and utilize a broad toolkit to leverage individual strengths in crafting the final proposal.The format of the final deliverable is flexible.Grounded in rigorous design thinking,proposals may be realized through various disciplines,including but not limited to Service Design,Interaction Design,CMF(Color,Material,Finish),Systemic Design,or Data Visualization.
　　II.Submission Requirements for Finalists
　　From the pool of School Delegation entries,top-performing teams will be selected,in consultation with faculty advisors,for exhibition at the SAIC Design International Challenge Finale and Awards Ceremony.Selected teams must provide:1.Team Profile:One 100-second introductory video(MP4 format)and individual curriculum vitae(PDF format)for each team member.2.Design Presentation:A comprehensive presentation deck(PPT/PPTX format)detailing project background,research insights,design development,and final outcomes.3.Exhibition Panel:High-resolution board(s)summarizing the project's background,design intent,key developments,and final results,suitable for professional display.4.Concept Film:A video(maximum 150 seconds,maximum file size 2GB)that clearly and compellingly communicates the project's core philosophy,contextual rationale,and design objectives.5.Interactive Demonstration:A functional prototype,model,or interactive digital experience for presentation at the exhibition booth.The form of demonstration is adaptable to the project's nature.
　　*Due to the limited enterprise mentor resources required for the industry-education integration track,this competition opens two partnership slots for colleges and universities.Institutions interested are requested to contact the organizing committee as soon as possible—slots are available on a first-come,first-served basis.
　　分赛道2：品牌与设计战略赛道
　　命题二选一
　　你的任务:
　　在荣威20周年之际，从品牌与设计战略的视角出发，重新理解荣威，并探索其在未来如何与新一代用户形成持续而真实的共鸣。
　　请围绕“荣威20周年"这一时间节点，重点思考并回应以下方向:
　　你如何理解今天的荣威?它在中国汽车品牌格局中的位置，以及它与用户之间正在形成的品牌关系。
　　面对逐渐成为主力的年轻消费群体，荣威可以通过哪些价值主张、设计语言或产品体验，与他们建立共鸣?并且在品牌年轻化的过程中，哪些核心精神值得被延续?哪些表达方式需要更新，才能更好地被理解与认同?
　　面对当下的年轻一代用户需求，荣威品牌形象需要怎样进化?产品需要怎样进化?搭载的设计语言需要怎样进化?
　　作品提交内容及要求：
　　一、作品要求
　　利用设计思维进行广泛的资料搜集、战略分析和用户研究，形成完整的品牌现状分析及未来发展的进化策略报告。需要观点明确、资料全面、数据真实可靠，有实地调研成果;框架逻辑清晰、画面逻辑清晰，具有易读性和吸引力。鼓励运用跨学科工具与方法进行问题定义与解决，可以适当应用AI工具可视化策略成果，不限于品牌VI及IP设计、门店空间设计、周边产品设计、产品设计语言。
　　二、展示板面两张
　　1、个人介绍:100秒自我介绍MP4视频*1,简历pdf*1
　　2、研究报告:PDF格式，16:9横向排版
　　三、材料格式:
　　除个人介绍材料外，其余材料建议以16:9 PDF文件、JPEG文件、MP4文件提交(要求图片清晰，视频材料时长3分钟以内)
　　你的任务:
　　从品牌战略与产品设计的双重维度出发，为「尚界」品牌打造一套品牌周边方案。通过具体的实物载体的设计，让用户触碰并拥有尚界的美学精神。
　　请围绕以下核心方向展开思考与创作:
　　品牌基因提取与IP构建:深入挖掘尚界品牌的内核。你可以选择创造一个能够代表尚界精神的原创IP(形象或视觉符号)，并赋予其完整的人设、性格与世界观。
　　周边产品矩阵设计:基于尚界品牌调性，设计一系列品牌周边产品。产品类别不限(如数码潮玩、生活文具、时尚配饰、出行装备等)，但必须具备可落地性(需考虑材料工艺的可实现性与成本合理性)。
　　作品提交内容及要求：
　　一、作品要求
　　1、品牌洞察报告:阐述你对尚界品牌的理解及目标人群画像。
　　2、IP及视觉方案:IP视觉形象、延展图形、色彩体系。
　　3、周边设计方案:至少包含3款不同品类的周边产品设计样稿(含效果图、材质说明及设计说明）
　　4、传播场景:简述这套周边在何种场景(如车展、快闪店、线上商城)中呈现最为合适。
　　二、展示板面两张
　　1、个人介绍:100秒自我介绍MP4视频*1，简历pdf*1
　　2、报告方案:PDF格式，16:9横向排版
　　三、材料格式
　　除个人介绍材料外，其余材料建议以16:9 PDF文件、JPEG文件、MP4文件提交
　　(要求图片清晰，视频材料时长3分钟以内)
　　Track 2:Brand&Design Strategy Track
　　Participants shall select of the following two propositions to complete
　　Proposition 1:
　　Roewe 20th Anniversary—Resonance with the Times
　　Founded in 2006,Roewe emerged at the starting point of China’s auto industry accelerating its integration into the global system.Over the past two decades,fundamental shifts have taken place in Chinese family structures,urban forms,technological paradigms and consumer aesthetics:the mindset has evolved from“owning a car”to“choosing a lifestyle”,and from“technological catch-up”to“value expression”.The meaning carried by the brand is being redefined by a new generation of users.
　　For 20 years,Roewe has grown and evolved amid the ever-changing social and industrial landscape,addressing the real needs of users in the real world at different stages.Today,alongside the evolution of consumption concepts and lifestyles,automotive brands are facing a new proposition–how to build a deeper emotional and value resonance with users beyond functions and technologies.
　　Core Task
　　On the occasion of Roewe’s 20th anniversary,reimagine the brand from a brand and design strategy perspective,and explore how it can forge sustained and authentic resonance with the new generation of users in the future.
　　Centered on the milestone of Roewe’s 20th Anniversary,focus on reflecting on and addressing the following core directions:
　　How do you interpret Roewe today?What is its position in the landscape of Chinese automotive brands,and what kind of brand relationship is it forming with users?
　　Facing the young consumer groups gradually becoming the mainstream,what value propositions,design languages or product experiences can Roewe adopt to build resonance with them?During the brand rejuvenation process,what core spirits deserve to be inherited,and what expressions need to be updated for better understanding and recognition?
　　How should Roewe’s brand image,product portfolio and design language evolve to meet the demands of today’s young generation?
　　Submission Content&Requirements
　　I.Work Specifications
　　Conduct extensive data collection,strategic analysis and user research via design thinking,and develop a complete report covering current brand performance analysis and future development evolution strategies.The submission must feature clear viewpoints,comprehensive materials,authentic and reliable data,and on-site research findings;it shall have a rigorous logical framework,clear visual hierarchy,and strong readability and appeal.
　　Interdisciplinary tools and methods are encouraged for problem definition and problem-solving.AI tools can be appropriately applied to visualize strategic outcomes,including but not limited to brand VI&IP design,retail space design,peripheral product design,and product design language development.
　　II.Display Materials(Two Boards)
　　Personal Introduction:1 x 100-second self-introduction MP4 video+1 PDF resume
　　Research Report:PDF format,16:9 horizontal layout
　　III.File Format Standards
　　Except for personal introduction materials,all other submissions are recommended to be submitted as 16:9 PDF,JPEG or MP4 files.Requirements:high-definition images;video duration≤3 minutes.
　　Proposition 2:
　　SAIC·Beyond the Car
　　Amid an era of high homogenization in the automotive industry and rapid iteration of product technologies,brand competition has expanded from“the product itself”to“how the brand integrates into users’daily lives”.For young consumers,a brand is no longer just a one-time bulk purchase choice,but a“lifestyle partner”that can be continuously perceived,repeatedly used and actively shared.
　　As a critical user touchpoint,brand merchandise serves as a low-threshold,high-frequency and emotionally intensive medium for brand expression.
　　Core Task
　　From the dual dimensions of brand strategy and product design,develop a complete brand merchandise solution for SAIC.Turn SAIC’s aesthetic spirit into tangible,touchable and ownable products for users.
　　Focus on the following core directions for creation:
　　Brand Gene Extraction&IP Development:Dig deep into SAIC's brand core.Create an original IP(image or visual symbol)that embodies SAIC’s spirit,with a complete character setting,personality and worldview.
　　Merchandise Matrix Design:Design a series of brand merchandise aligned with SAIC’s brand tone.Product categories are unrestricted(e.g.,digital gadgets,lifestyle stationery,fashion accessories,mobility gear),but all designs must be implementable(feasible materials/techniques and reasonable costs required).
　　Submission Content&Requirements
　　I.Work Specifications
　　Brand Insight Report:Elaborate on your understanding of SAIC and target user persona
　　IP&Visual Solution:IP visual image,extended graphics and color system
　　Merchandise Design:Design drafts for at least 3 categories of merchandise(including renderings,material descriptions and design annotations)
　　Communication Scenarios:Briefly describe the most suitable scenarios for the merchandise launch(e.g.,auto shows,pop-up stores,online malls)
　　II.Display Materials(Two Boards)
　　Personal Introduction:1 x 100-second self-introduction MP4 video+1 PDF resume
　　Proposal Report:PDF format,16:9 horizontal layout
　　III.File Format Standards
　　Except for personal introduction materials,all other submissions are recommended to be submitted as 16:9 PDF,JPEG or MP4 files.Requirements:high-definition images;video duration≤3 minutes.
　　分赛道3：CMF赛道
　　2.5次元生活漫游
　　-以CMF构建年轻人的随身次元结界
　　一、命题边界与设计原则：
　　为确保命题的商业可行性与比赛导向的专业性，本命题强调以下原则:
　　1、设计应基于真实汽车制造体系与量产条件，避免脱离工业逻辑的过分概念化表达;
　　2、不依赖具体二次元IP、角色形象或明确文化符号，避免侵权风险;
　　3、鼓励通过CMF系统设计实现整车层面的情绪一致性与长期价值。
　　二、作品提交内容及要求：
　　1、个人介绍:
　　个人简历pdf*1,个人作品集*1,100秒自我介绍MP4视频*1
　　2、方案报告:
　　1份完整16:9报告，横向排版。包含主题阐释/目标人群分析/设计趋势/故事板/材质板/内外饰效果图
　　3、创新材料，前沿技术:
　　在材料创新上体现可持续、低碳环保的理念，在作品中给出创新度高且具有可行性的材料设计说明
　　4、展示视频:
　　要求提供展示CMF设计方案的视频，时长不超过2分钟，MP4格式，1920*1080,小于500M
　　上述为基本的投稿要求，同时也鼓励大家采用更加丰富和多元的形式进行投稿。
　　Track 3:CMF Design Track
　　2.5D Lifestyle Adventure
　　–Creating a Portable Personal Zone for Young People with CMF
　　In contemporary youth culture,the line between the 2D and 3D worlds is increasingly blurred.Animation,artistic styles,and virtual narratives are no longer confined to screens or niche groups;instead,they permeate daily objects and spaces in a casual,understated,and de-symbolized way.Thus,2.5D has emerged as a lifestyle that bridges fantasy and reality—it is not an escape from real life,but an ideal emotional buffer zone within it.Young consumers seek to hold onto moments of relaxation,joy,and imagination amid highly rational,standardized routines,imbuing daily life with tangible emotional value.Against this backdrop,the car—an essential part of daily mobility—has evolved beyond a mere means of transportation,becoming a key carrier of young users’lifestyles and emotional states.This proposition takes 2.5D Lifestyle Adventure as its starting point.It focuses on young consumers’demand for personal emotional spaces in daily life,and explores how CMF(Color,Material,Finish)design can turn cars into mobile havens for relaxation and imaginative experiences.Unlike superficial collaborations with 2D characters or crude style transplants,this approach prioritizes subtle"dimensional cues"in vehicles.These cues are created through cohesive design of colors,materials,textures,and lighting—without relying on specific IPs or overemphasizing cultural symbols—elevating daily commutes into a wandering journey that blurs the line between reality and fantasy.
　　I.Proposition Boundaries&Design Principles
　　To ensure the proposition’s commercial viability and alignment with competition standards,the following principles apply:1.Designs must align with real automotive manufacturing systems and mass-production feasibility,avoiding overly conceptual ideas that defy industrial logic.2.No specific 2D IPs,character images or explicit cultural symbols are permitted,to mitigate copyright infringement risks.3.Systematic CMF design is encouraged to deliver vehicle-wide emotional coherence and long-term value.
　　II.Submission Requirements
　　1.Personal Profile:1 PDF of resume,1 personal portfolio,1 100-second self-introduction video in MP4 format.2.Design Proposal Report:1 complete report with 16:9 landscape layout.It shall include theme interpretation,target audience analysis,design trends,storyboard,material board,and interior&exterior renderings.3.Innovative Materials&Cutting-edge Technologies:The design should embody the concept of sustainability and low-carbon environmental protection in material innovation.A highly innovative and feasible material design description must be provided in the submission.4.Presentation Video:A video demonstrating the CMF design proposal is required.It shall be no more than 2 minutes long,in MP4 format(1920*1080 resolution)and less than 500MB in size.The above are the basic submission requirements.Participants are also encouraged to submit entries in more diverse and varied forms.
　　分赛道4：HMI赛道
　　《共振界面·感性交互》
　　一、作品提交内容及要求：
　　1、个人介绍
　　100秒内自我介绍MP4视频*1，简历pdf*1。
　　2、UI设计效果图
　　仪表1920*480，中控1920*1080，JPG/PNG/MP4/MOV格式。
　　3、设计概念
　　pptx格式，单页16:9。包含设计理念，交互概念，亮点解读。如若涉及功能，需清晰展示用车场景及流程。
　　*注意元素内嵌，尺寸需要手机阅读舒适，比例适宜，字体清晰可读，AI生成内容需要在PPT尾页注明。
　　4、宣传视频
　　不超过3分钟，不超过500M
　　5、额外展示作品
　　任何参赛选手想要额外上传展示的附加内容。个人网站/作品模型/可操作原型/appendix/动效...格式不限，但建议能友好查阅。
　　Track 4:HMI Design Track
　　Resonant Interface·Empathetic HMIn
　　The intelligent cockpit has evolved.Its core is no longer just about driving,but about building a deeper“human-vehicle symbiosis.”This track invites you to explore this frontier by creating an“Emotional IP Companion”—the intelligent and emotional heart of the cockpit.It should be more than an interface;it should be a travel companion that understands and connects with you.Dive into the MG brand DNA and user emotions.Using the IP character MOLI as your central theme,weave it throughout the entire HMI system.Use the UI as your canvas to tell a complete,coherent,and resonant experience design story.Design RequirementsYour entry must include visual and interaction designs for at least four of these core modules,presented on the instrument cluster,central console,and PHUD(purple items are mandatory):Dynamic Wallpaper,IP Worldview,Growth System&Gamification,IP Interaction Design,Icon System,Vehicle Entry/Exit Animation,Smart Scenarios(Charging,Rest,Sentry Mode...),Cockpit Ecosystem Design,PHUD Design.The use of AI as an assistive tool is permitted and encouraged.We look forward to seeing how your IP's persona resonates with users to create a unique cockpit experience.MG MOLI(Designs must be extended from the fixed brand IP image:MOLI)图片
　　I.Submission Materials
　　1.Personal Introduction:One 100-second self-introduction MP4 video and one resume in PDF format.2.UI Design Mockups:Instrument Cluster(1920*480),Central Console(1920*1080).Formats:JPG/PNG/MP4/MOV.3.Design Concept Deck:PPTX format,16:9 single-page layout.Must include design philosophy,interaction concepts,and key feature explanations.Any proposed functions must clearly showcase the usage scenario and flow.Note:Embed all elements,ensure comfortable readability on mobile devices with appropriate sizing and clear fonts.AI-generated content must be explicitly disclosed on the final slide.4.Concept Video(Optional):Max 3 minutes,max 500MB.5.Additional Portfolio(Optional):Any supplementary material the contestant wishes to upload(e.g.,personal website,model,interactive prototype,appendix,motion graphics).Format is flexible but should be easily accessible for review.
　　版权申明
　　您需确保您的作品为原创作品，且未被授权给任何组织或个人商用（不论有偿或无偿）。本次比赛不接受在其他比赛中投稿的作品参赛。主办方对在本次大赛中所提供的所有参赛作品均享有合法使用权益，参赛者一旦参赛，则视为同意并授权主办方及其关联公司自投稿之日起至大赛结束以后无偿地在全球范围内将其投稿作品用于活动和产品、品牌宣传，包括但不限于将作品用于全媒体平台、艺术展会，零售店以及路演等营销活动，据此使用参赛作品时不需要再另行通知参赛者或征得参赛者的同意。主办方及其关联公司有权基于以上目的授权合作方使用投稿作品。获得全球一等奖，二等奖，三等奖，优秀奖，新星奖及最佳创意奖的参赛作品的版权（包括但不限于复制权、发行权、出租权、展览权等权利）转让给主办方，归主办方所有。
　　Copyright Declaration

　　You need to ensure that your work is an original work and has not been authorized for commercial use by any organization or individual(whether for a fee or free of charge).Works that have been submitted to other competitions are not accepted in this competition.The organizer has the legal right to use all the participating works provided in this competition.Once a participant enters the competition,it is deemed that the participant agrees and authorizes the organizer and its affiliated companies to use the submitted work free of charge worldwide from the date of submission until after the end of the competition for activities,product promotion,and brand publicity,including but not limited to using the work on all media platforms,art exhibitions,retail stores,and roadshows and other marketing activities.There is no need to notify the participant or obtain the participant's consent when using the participating work for the above purposes.The organizer and its affiliated companies have the right to authorize partners to use the submitted works based on the above purposes.The copyright(including but not limited to the rights of reproduction,distribution,lease,exhibition,etc.)of the participating works that win the global first prize,second prize,third prize,excellence award,rising star award,and best creative award shall be transferred to the organizer and belong to the organizer.

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